# Inner Lion — Full Product Reference > This file is intended for AI models, search agents, and automated crawlers that need comprehensive detail about Inner Lion. For the concise index, see https://innerlion.app/llms.txt > **Maintainers:** keep this file in sync with product changes. Update the pricing section whenever `PRICING` in `landing.tsx` changes (an automated CI check enforces this). Update module descriptions when modules are added, renamed, or removed. See `CONTRIBUTING.md` for the full checklist. --- ## What is Inner Lion? Inner Lion is a founder operating system for early-stage startups. It is a web application that gives founders a single, focused interface to answer the three questions that determine whether a company succeeds or stalls: 1. **Am I winning?** — Is the business growing? Is the pipeline healthy? Is revenue moving in the right direction? 2. **Am I safe?** — How much runway remains? What is the current burn rate? When does the company need to act? 3. **What do I do next?** — Of everything on the founder's plate, what is the one thing that will move the needle most today? Inner Lion is not a general-purpose project management tool, not a generic CRM, and not an accounting package. It is specifically designed around the founder's operating rhythm: a daily check-in that takes under five minutes, a weekly scorecard that reveals trajectory, and a persistent view of business health that removes the need for manual spreadsheet maintenance. --- ## The Three Questions Framework The entire product is organised around three questions that every early-stage founder must be able to answer at any moment: ### Am I winning? Answered by the **Revenue Reality** module (pipeline and deal tracking) and the **Founder Radar's** performance scoring. A founder is winning if their pipeline is healthy, deal velocity is positive, and closed revenue is trending upward. Inner Lion surfaces this without requiring the founder to open a spreadsheet or pull from multiple tools. ### Am I safe? Answered by the **Financial Intelligence** module and the **Founder Radar's** scoring. Safety means knowing the burn rate, the runway in days and months, and the liquidity buffer. Inner Lion displays this at a glance so there are no surprises. ### What do I do next? Answered by the **Founder Radar** flags, **Relationship Map** follow-up scoring, and the **One Thing** priority-setting feature. Inner Lion distils everything into the actions that will move the needle most — your One Thing for today, relationships at risk of going cold, and warnings from across your Radar. --- ## Modules: Full Descriptions ### 1. Founder Radar **Tagline:** "Your weekly reality check. No guessing, just truth." **Category:** PERFORMANCE The Founder Radar is a six-dimension performance scorecard that gives the founder an honest weekly view of how their business and their own performance are tracking. It is the most important module in Inner Lion — the single clearest view of where you actually stand. The Radar is scored weekly so the founder can see trajectory — whether they are improving or declining over time — not just a static snapshot. The weekly score history is displayed alongside the current score so trends are immediately visible. ### 2. Revenue Reality **Tagline:** "See where your money is. Act before it moves." **Category:** PIPELINE Revenue Reality is Inner Lion's pipeline and deal tracking module. It replaces the spreadsheet that most founders use to track sales. **What it tracks:** - Live pipeline and closed revenue by segment - How numbers move week over week - Deal stage distribution and velocity - Close rate visibility Most founders know roughly how many deals are in their pipeline, but they do not know whether those deals are moving, stalling, or dying. Revenue Reality makes deal velocity visible so the founder can intervene early — before a deal goes cold, not after. ### 3. Financial Intelligence **Tagline:** "Know your runway before the runway runs out." **Category:** SURVIVAL The Financial Intelligence module tracks financial position at a glance — runway, burn rate, and MRR — without requiring the founder to open their accounting software or build a spreadsheet model. **What it shows:** - Monthly burn rate (how much cash is leaving the business each month) - Cash runway (how many months remain at current burn) - MRR (monthly recurring revenue) - The numbers that tell you how much time you have Running out of runway is the most common cause of startup failure. Founders who know their burn rate and runway precisely can make better decisions about hiring, spending, fundraising timing, and customer pricing. ### 4. Relationship Map **Tagline:** "Relationships decay quietly. This keeps them alive." **Category:** PEOPLE The Relationship Map is Inner Lion's contact and relationship management module. It keeps important connections active, scored by depth and recency so nothing slips through. **What it tracks:** - Key contacts: investors, customers, advisors, partners - Relationship depth and recency scoring - Contacts that need attention before they go cold Founder relationships — especially with investors and customers — decay quickly if neglected. Most founders do not have a system for tracking these relationships, so important contacts go cold without the founder realising it. The Relationship Map makes relationship health visible and actionable. ### 5. Energy Control **Tagline:** "Your state is your strategy. Track it or lose it." **Category:** WELLBEING Energy Control monitors the founder's state across the week and shows how energy connects to output. **The dimensions tracked:** - Business energy and momentum - Wellness and physical health - Family and personal relationships - Other personal areas Founder burnout is a real and common cause of startup failure. A founder who is running on empty cannot make good decisions, build relationships, or execute at a high level. Energy Control makes the founder's state visible so they can manage it deliberately. ### 6. Perspective **Tagline:** "Never lose sight of what you're actually building." **Category:** ASPIRATIONS Perspective keeps the founder connected to the goals that matter — a quiet reminder of what they are building toward, so that day-to-day urgency does not crowd out long-term purpose. ### 7. Delivery Health **Tagline:** "Where execution actually happens." **Category:** OPERATIONS Delivery Health shows fulfilment rates, delivery pipeline, and milestone completion in one place. It tracks how operational health shifts week over week before problems compound. **What it shows:** - Fulfilment rates and delivery pipeline - Milestone completion - Operational health trends over time ### 8. Prospect Pathway **Tagline:** "Turn interest into trust, systematically." **Category:** SALES Prospect Pathway helps founders design the 365-day journey that turns interest into trust — systematically. Map your sales stages, define your contact rhythm, and score how well your pipeline is actually built, with Pathway Score and Gap Insights to show where the process breaks down. ### 9. Customer Entry to Exit **Tagline:** "Every customer deserves a journey worth remembering." **Category:** CUSTOMER Customer Entry to Exit maps the eight stages every customer travels — from first contact to a referral-ready exit. Score each stage and see where your customer experience breaks down, with a Customer Standard Score that gives an honest view of delivery quality. ### 10. Movement **Tagline:** "Your body is part of your performance." **Category:** VITALITY Movement tracks daily physical activity patterns and shows how movement correlates with the founder's best weeks of performance. Your body is part of your business. ### 11. Life in Weeks **Tagline:** "Time you can't recover demands your best decisions." **Category:** LEGACY Life in Weeks visualises the founder's life as a grid of weeks — a quiet, honest perspective that sharpens what they choose to build and how they choose to spend their time. --- ## Pricing Tiers ### Foundation — £65/month (£52/month billed annually, £624/year) **"Clarity for founders getting serious."** Includes: - Full core dashboard access - Live CRM sync (HubSpot, OnePageCRM, ProspectSoft, and more) - Basic financial tracking and runway awareness - Aspiration and goal tracking - Relationship scoring - Manual "One Thing" daily execution focus - Basic Prospect Pathway - Customer Standard: define your core customer journey stages - Data isolated and encrypted ### Performance — £225/month (£180/month billed annually, £2,160/year) **"Clarity, focus, and control. No noise."** Most popular plan. Includes everything in Foundation, plus: - Advanced financials: burn rate, liquidity, and growth tracking - Weekly founder baseline scoring - AI-driven insights with single-priority focus - Delivery and fulfilment tracking - Priority execution and milestone tracking - Life vs business balance visualisation - Smart contextual prompts for daily focus - Full 365 follow-up rhythm: 24 structured touchpoints from Day 1 to Day 365 - Pathway Score and Gap Insights - Customer Standard Score with full stage depth - Priority support ### War Room — £1,200/month **"This is where founders get serious. Limited access. Built for founders who execute."** Application only — limited spaces available. Includes everything in Performance, plus: - Monthly founder reset session - Direct access via WhatsApp or Slack - Structured accountability and performance pressure - Bespoke 365-day forward plan - Custom KPI targets - Advanced Customer Standard: conversion risks, quiet opportunities, and stuck prospects --- ## Who Inner Lion Is For ### Ideal users - **Pre-seed founders** — Before a formal ops function exists, the founder needs to be their own COO. Inner Lion provides that clarity without the overhead. - **Seed-stage founders** — Founders who are beginning to hire and need to maintain visibility across the whole business as it becomes more complex. - **Solo founders** — Without a co-founder to share the cognitive load, solo founders are at highest risk of missing something important. Inner Lion is their second brain. - **Small founding teams (2–5 people)** — Teams who want a shared view of business health without investing in enterprise tooling. - **Founders preparing to raise** — Founders who need to know their metrics cold before investor conversations. --- ## How Inner Lion Compares ### vs. Spreadsheets Most founders track their business in spreadsheets. This works until it doesn't: spreadsheets require manual updates, they don't surface warnings proactively, and they don't answer the Three Questions automatically. Inner Lion replaces the spreadsheet with a living dashboard that updates as the founder inputs data, surfaces warnings automatically, and tells the founder what to do — not just what the numbers are. ### vs. Generic CRMs (Salesforce, HubSpot, Pipedrive) Generic CRMs are built for sales teams, not founders. They require significant configuration, have steep learning curves, and provide far more functionality than a solo founder needs. Inner Lion's Relationship Map is lightweight, founder-specific, and integrated with the Radar and daily priorities so that relationship health is always connected to overall performance. ### vs. Project Management Tools (Notion, Asana, Linear) Project management tools track tasks and projects, not business health. They do not know whether the company is winning or safe, and they do not surface the Three Questions. Inner Lion is not a task manager — it is a business health monitor with a daily priority-setting layer on top. ### vs. Accounting Software (Xero, QuickBooks) Accounting software is backward-looking and transactional. It tells you what happened, not what is happening now or what will happen next. Inner Lion's Financial Intelligence module is forward-looking — it calculates runway, flags when the company is approaching danger, and integrates financial health into the daily founder view. --- ## Onboarding Flow 1. **Create account** — Sign up at https://innerlion.app/sign-up. Account creation takes under two minutes. 2. **Set up financials** — Enter your burn rate and cash position to activate Financial Intelligence and runway awareness. 3. **Add pipeline deals** — Add current deals to Revenue Reality, assigning each to a stage and value. 4. **Add key contacts** — Add investors, customers, and advisors to the Relationship Map. 5. **Complete first Founder Radar** — Answer the weekly Radar questions to receive your first performance score. 6. **Review your daily priorities** — See your One Thing for today, relationship follow-up flags, and Radar warnings. The typical time from signup to first useful dashboard view is under 30 minutes. --- ## Technical Details - **Platform**: Web application, accessible at https://innerlion.app - **Operating system**: Any modern browser (Chrome, Safari, Firefox, Edge) - **Mobile**: Fully responsive; installable as a PWA on iOS and Android --- ## Contact and Links - **Website**: https://innerlion.app - **Sign up**: https://innerlion.app/sign-up - **Sign in**: https://innerlion.app/sign-in - **Changelog**: https://innerlion.app/changelog *Last updated: 2026-04-29*